Visual identity ǀ re-design of logo, food menu, business cards, other print matters
Alchymista is the sweetshop and Coffee Museum based in Letná in Prague. Charming and cozy environment of the sweetshop and garden fully deserves its nickname: “Letná Montmartre”.
Working on the new visual identity was very tasty. We were full of delicious coffee, cakes and other sweets, but especially we were delighfull of the archaic wooden interior of the sweetshop. As a counterweight to its visual saturation we created very pure re-design. New logo is consisting of A letter hides a little crown, which is one of the symbols of alchemy. Unique character of identity is defined by Anna Kulíčková illustration based on everyday life in sweetshop and garden as well.