Chleba se solí bakery
Visual identity ǀ logo, package design
Unique bakery based in a southern Bohemia region is characterized by traditional craftmanship. Flour, water and salt – these are the only ingredients, from which the traditional bread should be baked. The interior of the bakery was designed by Kurz architects. They modified bakery space in generous and sensitive way, which created a calm environment for meetings soaked in the scent of freshly baked bread.
Logo, which we created for Chleba se solí (Bread with salt), is prime example of hand-lettering subsequently transferred to digital form. It is defined by soft curved lines resembling the bread contour. Thanks to this, not only the bread, but even the logo itself can be felt with the touch of a human hand.